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There are those who feel with the invention of social media the need for an email list has gone away. I would argue that it is more important now than ever. I know I am “friends” with about 1000 people on facebook, however, I only regularly see and hear from about 100 unless I change my timeline photo or do something to manipulate the algorithms. The same can be said for your business pages. If you are posting on your Facebook page and hoping to catch the eye of everyone you will be disappointed. Not because Facebook and Social Media are not great tools…they are! But, they are a piece of the solution not the entire solution. Your email list is a sure fire way to hit EVERYONE you are in contact with about your business. It is your opportunity to send a personalized holiday message, provide business updates, make sale and event announcements and so much more!