5 PR Hacks to Get Noticed Without Spending a Dime
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Marketing budgets are tight — I get it. But here’s the secret: you don’t need a giant budget to get PR wins. You just need creativity, consistency, and a few simple hacks.
Here are 5 of my favorite ways to get noticed for free (or really close to free):
1. Be the “go-to” local expert 📰
Reporters are always looking for a local angle. Reach out to your local news outlet or community paper and let them know you’re available as an expert in your field. The next time they need a quick quote, your name might be the one they remember.
2. Answer journalist requests (HARO/Help a Reporter Out) ✍️
Sign up for HARO (Help a Reporter Out) or Qwoted. You’ll get daily emails with requests from journalists looking for experts to quote. Respond quickly with clear, helpful info — you could land a feature in a national article.
3. Make small milestones newsworthy 🎉
Did you just launch a new service? Celebrate a business anniversary? Partner with another small biz? These are mini-stories you can pitch to local media, post on LinkedIn, or even send as a press release.
4. Get on podcasts 🎙️
Podcasts are booming, and hosts are always looking for guests with a story or expertise. Do a quick search for podcasts in your niche, send a friendly email offering value to their listeners, and pitch yourself as a guest.
5. Leverage your community ❤️
Sponsoring a school event, collaborating with a nonprofit, or even hosting a free workshop at the library can get your name into newsletters, community calendars, and social posts you didn’t have to write yourself.
Final Word:
PR doesn’t have to feel “out of reach.” You don’t need thousands of dollars, just some creativity and a willingness to put yourself out there.
👉 Want help creating a PR plan you can actually manage? [Book a free discovery call] and let’s build one together.